I love creative problem revealing & solving. I enjoy discovering ways to seamlessly connect humans (and possibly other creatures) with technology.
In the past 25+ years I have had the privilege to be a part of multiple facets within the world of Design. I have worked with graphics & illustration, desktop publishing, branding & identity, a little industrial design, and what I primarily work in today and the past two decades, digital product and user experience design (UX/UI).
Philosophy
I feel that good design should always consider usability, scalability, extensibility, and accessibility. I strive to find the proper balance between the user experience, business value and great design.
Leadership
I believe good design leadership is about creating the conditions for people to do their best work, not directing every decision along the way. My approach is grounded in servant leadership, with a focus on trust, autonomy, and growth. I provide context, guidance, challenge, and support, while giving designers the space to think critically, experiment, and own their decisions. I don’t believe in over-the-shoulder management. I’d rather help someone build the confidence and judgment to navigate the next challenge on their own.
“I don’t aim to be the person with all the answers. I aim to build teams that know how to find them.”
I also believe leadership should scale beyond the individual. Instead of simply solving problems for a team, I focus on building the tools, principles, processes, and shared understanding that help teams solve problems themselves. It’s the difference between giving someone the fish and teaching them how to fish. I encourage people to aim high, experiment thoughtfully, and learn from failure. To me, successful leadership isn’t about how much a team needs me. It’s about how capable, confident, and effective they become because of my involvement.
Experience
I’ve worked with the many facets of digital product design to bring features and products to life & market including leadership, strategy, conceptualizing, data integration, research, branding, interaction/UX/UI design, to some front-end UI development.
This journey has allowed me to work with a variety of industries:
- Automotive
- Creative & Publishing
- E-commerce
- Education
- Entertainment
- Finance
- Government
- Healthcare
- IoT (home/business automation)
- SaaS
- Social
- Sports
- Cannabis Tech
- Audio/Music
Process
I have extensive experience guiding design collaboration with various departments and teams (teamwork & chemistry is key). I have also integrated design with a variety of processes from antiquated waterfall, Agile Scrum and Kanban, SAFe (enterprise Scaled Agile Framework) to just plain chaos and now including agentic, and Ai native workflows.
Adaptability is a crucial attribute since there is no one-size-fits-all solution and our industry is constantly evolving.
Skills
Design
- Product design
- Design systems
- User experience design (UX)
- Wireframes
- Site & experience maps
- User flows
- User interface design (UI)
- Information architecture
- Visual design
- Iconography
- Illustration, storyboarding
- Low & high fidelity prototyping
- Infographics & data visualization
- Design workshops & facilitation
- Design leadership
- Mentoring & training
Artificial Intelligence
- Ai native process
- Ai assisted workflows
- Agentic enablement
- Machine-readable design systems
- Built-in policy & validation
Product
- Business goal & design alignment
- Conceptualization & ideation
- Market evaluation
- Comparative & competitive analysis
- Product Management
- Project planning
Research
- User research
- Usability testing
- Journey Maps
- Persona & archetype development
- Data synthesis
Operations
- Design operations
- Tooling administration
- Process definition
- Asset management
- Collaboration and integration
- Onboarding
Development
- Design-to-development integration
- Front-end development (HTML & CSS)
Portfolio
My portfolio is available upon request.
Thoughts