A shopping mall in Japan is testing NFC with movie posters. The idea revolves around transmitting information from a static item such as a movie poster over a wireless short-range frequency to a user who has an NFC compatible device, most likely a cell phone.
The movie posters would have NFC tags embedded in it which contains the detailed information such as stills and trailers, which can simply be transmitted to a user with an NFC phone when they stand near it.
Mobile phone operator SoftBank along with major manufacturers like Hitachi and others, are in the testing stage of this technology as of September 2.
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